™ Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it. In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It Servizio SEO Profesisionale also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility. Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality. The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses. Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis. After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer. Here are some of the popular keyword selection tools available for advertisers: 1. Google AdWords Keyword Selection Tool Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage. 2. Wordtracker It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site. 3. Overture Search Term Suggestion Tool A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator. 4. Keyword Destiny and Prominence Analysis A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages. Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.
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™ My name is Chris Diprose and I am the Manager of Search Engine Optimization Australia firm Kanga Internet. As part of this organization my main goals are the improvement of SEO for Joomla websites and dynamic content management systems. This article is targeted at broad SEO advice for website owners, web designers or webmasters of web sites. SEO is not to be feared but embraced. Firstly it should be noted that Search Engine Optimization is not something performed with a blanket approach it is an individual set of actions performed page by page to suit that page’s particular goals. Here at Kanga Internet we break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors. The following are the top ten mistakes that I have seen made over and over again by people trying to self-optimize their websites. 1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital – leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental. 2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL’s like the normal Joomla URL “index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35” drive the website. The problem with these URL’s is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”. If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like “buy” and “blue widgets”. 3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index. 4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links – this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising – A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a “black listed” site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to. 5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for “web design” keyword search terms. Use professional common sense when gaining links. 6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page. 7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools. 8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are check here always other people out there gunning for your top spot. Keep looking to improve and learn more and don’t sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve. 9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic. 10. Keyword Spamming and Stuffing. If you sell “Blue Widgets” then every page of your site does not need to have “Blue Widgets” in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”. These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items. These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts. 17 Superstars We'd Love to Recruit for Our Posiziona il tuo sito nei motori di ricerca Team1/20/2024 ™ So youve got that wonderful work-at-home online business up and running. Youve got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just arent coming and your business isnt making as much money as you deserve. How do you turn a struggling online business into a profitable online business? The first thing you have to ask yourself is, How are people hearing about my site? In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? Most search engines show ten results per page, ranked in order, and most users never make it past the first page. That means that if your website is going to be found, it needs to be top 10. But how? How!? Take a look at the title of this article. Thats right. Through search engine optimization. SEO is a simple concept. Use the words that people will probably enter into search engines strategically in the content of your website. This article is using a couple of SEO keywords, like Online Business or Search Engine Optimization, the very subjects people might search for if looking for an article like this. See how easy it is? Two more keywords without interrupting the flow of the article! Using search engine optimization effectively may mean redesigning most of the content on your website. When youre doing that try to keep in mind these Six Commandments of SEO. THOU SHALT KNOW THINE ENEMIES Knowing what keywords to use is the most important part of SEO. This means research. Lots of research. Start off by trying to find your site on various search engines. Chances are you wont, at least not on the first page. Write down the top 10 results you do get. These sites are your competition. Try a few different combinations of search terms. Are there any sites that appear more than once? Check those out. What keywords or phrases are used over and over? What are the titles of pages? What is the content about? What is the web address? These are potential keywords Record them. These will be the basis for your own search engine optimization. THOU SHALT NOT USE KEYWORDS WANTONLY Keywords should be thought of as compliments; the more you give, the less meaning they have. By the same token, not giving enough wont get you noticed. Use them wisely. Find that happy ratio of keywords to normal. A general rule of thumb in search engine optimization is 2.5-4% of your content should be keywords; no more, no less. THOU SHALT MAKE SURE ALL CONTENT IS SENSIBLE Dont fall SEARCH ENGINE OPTIMIZATION into the tempting ONLINE BUSINESS trap of SEARCH ENGINES using keywords randomly SEO in order to increase your search engine rank. Tough to read, wasnt it? Kinda made you want to scream and tear your hair out? Content above keywords. If your articles are so keyword rich that they dont make sense, users wont return and youll lose repeat revenue. All the search engine optimization in the world is useless if your users dont stay on the site long enough to put cash in your pocket. Search engines pick up on this tricks anyway. Besides, its just plain dirty fighting. THOU SHALT VARY KEYWORD USAGE So youve done your research and have a list of 25 keywords you want to use in your site. Each article has a primary keyword or two. Unfortunately, every article on the site is using the same two keywords. What about the other 23? Dont let yourself be tempted by the ease of using the same words over and over. Write articles about all 25 keywords. You spent all that time researching them, now use them! And just because one article is about one keyword doesnt mean you cant use other keywords in the article. Use the non-primary keywords like salt sprinkled over the entire site. THOU SHALT UPDATE Getting that number one search engine rank was hard. It took hours of work, and now that youve reached the pinnacle its time to sit back Servizio SEO Italia and reap the benefits. Right? WRONG! How long do you think that number one ranking will last? You know your competitors got mad when you beat them and are redesigning their sites right now. Right now, I say! Eventually theyll pull ahead of you again, unless you manage to stay ahead in the game. Update your site constantly with new keyword rich content to make sure that youre on the cutting edge and can keep that number one ranking. NEVER FORGET: THOU ART NOT ALONE Search engine optimization can seem like a daunting task at first, and maybe it is. But never forget that there are people out there willing and able to help you; it is, after all, how they make a living. Some writers specialize in SEO and there are websites available that do most of the research grunt work just waiting to hear from you. So no matter how daunting a task it may seem, dont ever give up on search engine optimization. In an internet where everything depends on page hits, your search engine rank can never be too high. ™ Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: “Get me a top-ten ranking at Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. It is time to separate fact from fiction. Yes, your SEO consultant can get you a top-ten placement at Google. But… -> If the placement is for “dirty brown shoes”, it probably won’t help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term. -> Being number ten might not help much either, depending on the term. People searching for “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to familiarize herself with the options available. -> If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you might skip over it in favor of the next result that reads “Liquid vitamins from the Liquid Vitamin Supplements Store”. -> If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well. I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors? That’s not an SEO challenge; that’s a math problem: searches x marketshare = visitors Beyond Your SEO Consultant’s Control? I responded with a few factors that override mathematics in the SEO game, including the site’s title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too. Another factor that makes predicting traffic difficult is the abandonment factor how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly. It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results. And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But Migliora il posizionamento del tuo sito there is little you can do about that. What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines. A good ranking at Google and Yahoo is just one measure of your SEO consultant’s success. A more complete evaluation is that he is your partner in building long-term, targeted traffic. ™ Today what everyone assumes that attracting more and more visitors is the easiest way to increase the traffic. Somehow it is true, but a site will be truly popular if it makes the new visitors to come back again and again. It is much easier getting people to visit your site first time than it is getting them to come back. Now the question is what is that thing that gives an impact on someone so that he visit the site again and again? There is no any formula; there are so many things you need to do that can change a first time visitor to a regular visitor. In this article I am giving you some good ways so that visitors just stick to your site and make the visits regularly. Navigation Structure This is the easiest way of getting return visitors to your site. The users can easily get frustrated if they are finding hard to search something on your website. Always use three clicks formula in your site navigation structure so that the visitors get all the required information in just three clicks. The best way to do that is to create a site map. Put a site map on the home page and on the footer of every page. These are very helpful, for both visitors and spiders. If a site contains so many inner pages or internal links then search bars will be more encouraging to the website return visitors. Relevant & Fresh Content Content is foremost and the most important factor of any website to encourage return visitors. Visitors visit the site only for the information not for the attractive designs and animated pictures. The content should be theme based i.e. it is should be relevant to the products or services you are providing. For example, you are selling a product say a manufacturing tool but your site is telling about Britney Spears. Then all your efforts will be bootless and the visitor at once clicks off and visits a competitor. Another way of attracting return visitors is by providing fresh and updated content. People always want time-to-time information that is frequently updated. Ezine Publishing Writing and publishing articles will make you in touch with your visitors constantly and it often goes a long way towards establishing your site a regular stop for many visitors. If there are a lot of new articles to read each time, then you’ll probably find a new visitor coming back several times more to collect the new information. Adding a “What’s new today” page of some sort to inform your regular visitors about recent developments, will constantly encourage your return visitors. But make sure that you have things in adequate amount to report on it. Create a Forum This is the most powerful and practical tool in bringing huge success. There may be many sites contain good content but the main reason who kept the return visitors coming back again and again, is the discussion forms. You can create many specific forums for each category discussed on your site. If you have a discussion board then most of the people will come just to see what other people have posted on your site. Whats new going on? What kind of website problems are people dealing with? And the best part about the discussion forums is no requirement of any special software to visit the forums. Just focus Servizio SEO Profesisionale on creating discussion boards on your site and see the magic. They will really increase the rate of return visitors. Start Monthly Raffles Its a very interesting tool to encourage return visitors. You can fascinate visitors by giving something valuable for free every month by starting some offers and competitions. But make sure that the prize is worth winning and affordable for you also. This will also prove to be good and will increase the hits on your site. Newsletters are also Helpful Newsletters are basically simple announcements that let others know about the new arrivals, the changes you have made on your site. They will keep you in touch with the visitors. Always keep your newsletters interesting by giving some fascinating styles-from a simple, one color piece to multi color format. You can also put some add-on like graphic designs, pictures, photographs etc. But this will depend all on your budget. And if you will able to get your visitors to subscribe to your newsletters then you can e-mail your newsletters to them and the newsletters will work as a reminder of your site. This will help a lot in returning the visitors. Just keep in mind that more attractive is the newsletter, more interest it will attract that will lead to the increase in numbers of return visitors. Go for any way! Just keep in mind that your goal is to increase number of return visitors. But firstly focus on the actual content of your site then opt any of the other tips. ™ A website is no posiziona il tuo sito nei motori di ricerca longer an option but a necessity, a must for almost small businesses and home businesses in this vast communication era. Surfing the Internet, you will find a huge quantity of websites, and the point is that how to make your site distinguished and then profitable? You may curl your lips we should not judge by the appearance and wed better focusing on our products quality but in fact, hardly can a poorly designed website persuade potential consumers to open their wallets. What do you need to do? Aim at your website! 1 Make your website look professional: Never think a website is all enough for your business. Maybe this was right a few years ago but now everything is changing. It must be a professional website. Why? Very simple, an ugly faade probably make consumers think your company is unreliable. But how to make it pro? Try to make your website simple and clear. Dont let your consumers take a long time to download (keep each page to no more than 40K and use thumbnail-sized photos with the descriptive texts), otherwise they will give up and try another site. If you sell many different items or many products just in one range, classify them in a wise way to make them easy to find. For example, if you sell softwares, try to divide them into many categories such as DVD morpher, MP3 morpher, music morpher, etc. Then, in each category, focus on the smaller units: basic version, gold version, diamond version and so on. 2 Make your website sound interesting: Your website is for doing business, not for promoting a singer or a music band. I know that but music/sound/voice is also a key to lure your consumers. Try to have a look at a product tour or product demonstration in some certain websites, you will see how effectively music/sound/voice can promote your products! You are wondering, How can I do that? Actually, it is also simple. With a software called Voice Changer Software, you can change your real voices, do-it-yourself voice-overs, create different sounds, etc. to vivify your website. 3 Impulse sales: Have you ever noticed that candies and magazines are usually displayed near the check out counter in retailed stores or supermarkets? And cosmetic stores often have perfume near the cash register? Actually, they are some tactics that help increase sales by putting items that make good impulse buys in places that you pass through to get out of the store. Some similar tactics can be used for your website. Always have a button Buy now but not to make it so blatant, you can create a small ad or short review or link and put it near the products. You can also increase sales by letting consumers know some other adds-on or related products with one or two links in the order or thank you page. 4 Build trust from your website: To build trust between your company and consumers, you should make your contact list easy to find on your site with full of your companys information. You should also create a feedback form to let consumers express their thoughts about your products and services as well as all other comments and suggestions. Putting it on your site will form an impression of your company as it shows your care for your consumers. 5 Keep an eye on emails, newsletters, etc: The advantage of e-commerce is 24/7. You may attract consumers to search for your website and buy your products all the time. However, this also causes troubles. Maybe when you are sleeping in New York, a consumer in Beijing writes a complaint letter asking you to reply immediately. I do not dare ask you not to sleep but suggest you should make your consumers happy by checking and replying emails within 24 hours or less. For newsletters, no need to be rush but you should keep them regularly in a timely fashion. Now, check your website again! Does it need to change? ™ Every search engine uses it’s own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website’s place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site. These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page. The Title Tag The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That’s why it has to be given the utmost importance while search engine optimization is the consideration. It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search. Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational. The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title. The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too. Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page. Description tag The description tag should be written in such way that it speaks about the website contents in just one or two sentences. It should be short and clear that your visitors get a close idea about your site by reading this in a short time. The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag. Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content. Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page. Keywords Tag The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as “”spam””. However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too. Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag. Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand. Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag. Write your Alt tags of the images and the text links being used in the page such that it includes at least posiziona il tuo sito nei motori di ricerca one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written. The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords. The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines. These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites. ™ Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site. Article Content The content of your articles should be directed to the most basic elements of your product or service. Whenever possible, try to write how to or introduction to articles. Topics like these will garner the biggest interest and be picked up by other sites. Articles that cover finer points of a subject work as well, but you should expect a smaller readership. Article Tone Your articles should be packed with information, not sales pitches. When writing articles, one tends to concentrate on how to get potential readers to visit your site. This approach is a mistake. You have to think of both the readers AND webmasters that will be looking for articles. Image you are a Webmaster that needs content for your site. You go to one of the article directories looking for material to add to your site. Are you going to select articles that are sales pitches designed to take your visitors to another site? No. You are going to select articles that provide your visitors with some valuable information. Dont write sales pitches! Links Articles are a great way to quickly build the link counts for sites. The search engines universally appear to like them, a rare event these days. So, whats the best strategy for using links in your articles? The best linking strategy for articles involves putting not more than two links in your byline. This is admittedly a personal preference, but I find more than two links looks clunky and many depositories wont allow any more than two. Regardless, the two links in the byline of your articles should go to two distinct pages of your site. The first might be to your Find more information home page, while the second goes to a page that is related to the subject of the article. With each new article, you should change the links to new pages. This allows you to build link popularity for both your home page and internal pages of your site. I have found Google, in particular, heavily favors sites that multiple pages with high link counts. HTML v. Text Links With some depositories, you have the opportunity to place html code in your bylines. This, of course, lets you avoid typing out the URLs for your site pages, but should you? I would encourage you to type out the URLS for one reason. It is important to make it as easy as possible for Webmasters to republish your article on their site. Dont make them figure out the domains of your hyperlinked text, particularly sub-domains. In Closing I have used article campaigns to market many sites. As long as you go about it correctly, you should be able to do the same thing for your site. ™ Build Your Site Around Your Resources – Resource Advertising For Your Site We all collect resources online to give to our visitors. Why not, it gives an added bonus to your site. What we want to do is use as many resources to our advantage. Advertise your business around your resources and gain major exposure. Most websites out there are utilizing resources to enhance their website functionality, the only thing that we don’t see being implemented is promotion by means of self advertising Youre giving your visitors some great resources, then why not advertise your business within those resources? Advertising With Your Own Resources: If you reprint articles on your site, you could use those articles to advertise your business. The reason you do this is simple, adding articles on your site is going to increase your traffic, right? Then once your articles start to get good traffic from search engines on their own, people servizi SEO professionali will come into your site directly from that article. You want to make sure they know who’s hosting this article. This is a great time to start promoting specials that you may have. Consider Yourself Your Best Advertiser: Do you host a resource directory? Maybe your company does link swapping, maybe you just like to give your visitors some great resource websites within your industry. Always make sure that your link is above the rest. Make sure that your company is listed #1. It doesn’t even have to be about your front page only. Be creative, spice up what you list within your own resource listings. The Whole Point Is This: Many of your resource pages are going to get traffic directly from elsewhere. Just because these resources are on your site isn’t enough exposure for your business. You want to advertise as much as possible for yourself without being too pushy or offensive. Banner Advertising Was Never Dead: For a long time, they said that banner advertising was dead. Some still do. I said then and I still say now, banner advertising works as long as it’s implemented properly. Adding a small banner above all your articles and resource directories isn’t a bad thing. Adding 5 on one page can be somewhat excessive and too pushy. Try creating banners that relate to the resources in mind. This will in turn create an additional resource for search engines and visitors. Your Homework: Sometime tonight, right now even, take a peek at your website again and look for areas in which you can add a small piece of advertising for your business. If you don’t have any resources, shame on you, create something right away and implement some advertising for yourself. Till Next Time, Stay Creative & Grow Every Day! Bottom line is no one is here to hold your hand. We can only sit back and watch to see what you feel is appropriate to present your business, your family name, and your honor. Improving your site brings greatness to your work. If not now, maybe later. My Promise To You: If you improve your entire site tonight, tomorrow will be a great day for your business. It will have undergone a well deserved face lift that brought life into the picture. You will feel better about yourself and where you are going. I hope you enjoyed the article. 10 Principles of Psychology You Can Use to Improve Your posiziona il tuo sito nei motori di ricerca11/27/2023 ™ If you have a website then you are certainly concerned with its rankings in search engines because Click for more you want to increase traffic to your website to increase revenues. Fortunately, with article submission services and directory submission you can increase the visibility of your website as well as its ranking in the search engines because you will be gaining one way links and visibility. Consider the following benefits of article submission and directory submission so you, too, can enjoy a high ranking from the popular search engines. Article Submission The benefit form article submission is not as much from the information in the article, but from the links embedded in the article that increase your rankings with the search engine. Search engines work on a variety of levels, one of them including the amount of links on the Internet pointing back to your website. As a result, the more links you have the higher you are ranked. So, part of your search engine optimization strategy should be to use article submission services. You simply write or buy an article and have links to your site and different pages in your site embedded in the article. Then, the article is submitted to various article directories and spread across the Internet as well. The more links you have the higher your search rankings and a great way to get a lot of links is to use article submission services. Remember, once your article is submitted with the embedded links to your site it is more than likely to stay on the Internet forever and you will have one way permanent links to your site that are always helping you in the search engine rankings. Directory Submission If you are interested in your website truly performing the best in search engine rankings then you will concern yourself with directory submission. There are thousands of different directories out there, some that apply to your website, and others that do not. By focusing on directory submission in the directories that are related to your site you will certainly increase your rankings. Of course, each directory has categories as well so it does take some research and effort to get your website submitted to all the directories in the right categories that really benefit your site. But, once you do you have a permanent listing of your website in the directory that will direct your target audience to your site day in and day out. Remember, however, that just any directory submission is not going to get you the traffic you want. You need to focus on submitting to directories that relate to your website in order to have your website directory submission in the location where your target audience is. Directory Submission and Article Submission – Permanent Links When you rely solely on other websites to host your link in order for you to host their, you are risking that other webmasters simply chose to remove your link and with it your Search Engine rankings go down. However, when you use article submission and directory submission in order to build links to your site and make your website more visible to your target audience you are basically receiving permanent links and advertisement for your site. The benefit of this is that with a little effort you can get your articles submitted and your website listed with the directories and then just sit back and enjoy the permanent links and higher search engine rankings you receive. |
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