™ A website is no posiziona il tuo sito nei motori di ricerca longer an option but a necessity, a must for almost small businesses and home businesses in this vast communication era. Surfing the Internet, you will find a huge quantity of websites, and the point is that how to make your site distinguished and then profitable? You may curl your lips we should not judge by the appearance and wed better focusing on our products quality but in fact, hardly can a poorly designed website persuade potential consumers to open their wallets. What do you need to do? Aim at your website! 1 Make your website look professional: Never think a website is all enough for your business. Maybe this was right a few years ago but now everything is changing. It must be a professional website. Why? Very simple, an ugly faade probably make consumers think your company is unreliable. But how to make it pro? Try to make your website simple and clear. Dont let your consumers take a long time to download (keep each page to no more than 40K and use thumbnail-sized photos with the descriptive texts), otherwise they will give up and try another site. If you sell many different items or many products just in one range, classify them in a wise way to make them easy to find. For example, if you sell softwares, try to divide them into many categories such as DVD morpher, MP3 morpher, music morpher, etc. Then, in each category, focus on the smaller units: basic version, gold version, diamond version and so on. 2 Make your website sound interesting: Your website is for doing business, not for promoting a singer or a music band. I know that but music/sound/voice is also a key to lure your consumers. Try to have a look at a product tour or product demonstration in some certain websites, you will see how effectively music/sound/voice can promote your products! You are wondering, How can I do that? Actually, it is also simple. With a software called Voice Changer Software, you can change your real voices, do-it-yourself voice-overs, create different sounds, etc. to vivify your website. 3 Impulse sales: Have you ever noticed that candies and magazines are usually displayed near the check out counter in retailed stores or supermarkets? And cosmetic stores often have perfume near the cash register? Actually, they are some tactics that help increase sales by putting items that make good impulse buys in places that you pass through to get out of the store. Some similar tactics can be used for your website. Always have a button Buy now but not to make it so blatant, you can create a small ad or short review or link and put it near the products. You can also increase sales by letting consumers know some other adds-on or related products with one or two links in the order or thank you page. 4 Build trust from your website: To build trust between your company and consumers, you should make your contact list easy to find on your site with full of your companys information. You should also create a feedback form to let consumers express their thoughts about your products and services as well as all other comments and suggestions. Putting it on your site will form an impression of your company as it shows your care for your consumers. 5 Keep an eye on emails, newsletters, etc: The advantage of e-commerce is 24/7. You may attract consumers to search for your website and buy your products all the time. However, this also causes troubles. Maybe when you are sleeping in New York, a consumer in Beijing writes a complaint letter asking you to reply immediately. I do not dare ask you not to sleep but suggest you should make your consumers happy by checking and replying emails within 24 hours or less. For newsletters, no need to be rush but you should keep them regularly in a timely fashion. Now, check your website again! Does it need to change?
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™ Every search engine uses it’s own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website’s place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site. These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page. The Title Tag The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That’s why it has to be given the utmost importance while search engine optimization is the consideration. It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search. Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational. The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title. The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too. Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page. Description tag The description tag should be written in such way that it speaks about the website contents in just one or two sentences. It should be short and clear that your visitors get a close idea about your site by reading this in a short time. The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag. Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content. Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page. Keywords Tag The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as “”spam””. However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too. Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag. Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand. Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag. Write your Alt tags of the images and the text links being used in the page such that it includes at least posiziona il tuo sito nei motori di ricerca one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written. The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords. The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines. These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites. ™ Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site. Article Content The content of your articles should be directed to the most basic elements of your product or service. Whenever possible, try to write how to or introduction to articles. Topics like these will garner the biggest interest and be picked up by other sites. Articles that cover finer points of a subject work as well, but you should expect a smaller readership. Article Tone Your articles should be packed with information, not sales pitches. When writing articles, one tends to concentrate on how to get potential readers to visit your site. This approach is a mistake. You have to think of both the readers AND webmasters that will be looking for articles. Image you are a Webmaster that needs content for your site. You go to one of the article directories looking for material to add to your site. Are you going to select articles that are sales pitches designed to take your visitors to another site? No. You are going to select articles that provide your visitors with some valuable information. Dont write sales pitches! Links Articles are a great way to quickly build the link counts for sites. The search engines universally appear to like them, a rare event these days. So, whats the best strategy for using links in your articles? The best linking strategy for articles involves putting not more than two links in your byline. This is admittedly a personal preference, but I find more than two links looks clunky and many depositories wont allow any more than two. Regardless, the two links in the byline of your articles should go to two distinct pages of your site. The first might be to your Find more information home page, while the second goes to a page that is related to the subject of the article. With each new article, you should change the links to new pages. This allows you to build link popularity for both your home page and internal pages of your site. I have found Google, in particular, heavily favors sites that multiple pages with high link counts. HTML v. Text Links With some depositories, you have the opportunity to place html code in your bylines. This, of course, lets you avoid typing out the URLs for your site pages, but should you? I would encourage you to type out the URLS for one reason. It is important to make it as easy as possible for Webmasters to republish your article on their site. Dont make them figure out the domains of your hyperlinked text, particularly sub-domains. In Closing I have used article campaigns to market many sites. As long as you go about it correctly, you should be able to do the same thing for your site. |
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