™ My name is Chris Diprose and I am the Manager of Search Engine Optimization Australia firm Kanga Internet. As part of this organization my main goals are the improvement of SEO for Joomla websites and dynamic content management systems. This article is targeted at broad SEO advice for website owners, web designers or webmasters of web sites. SEO is not to be feared but embraced. Firstly it should be noted that Search Engine Optimization is not something performed with a blanket approach it is an individual set of actions performed page by page to suit that page’s particular goals. Here at Kanga Internet we break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors. The following are the top ten mistakes that I have seen made over and over again by people trying to self-optimize their websites. 1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital – leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental. 2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL’s like the normal Joomla URL “index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35” drive the website. The problem with these URL’s is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this “buy-blue-widgets.html”. If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like “buy” and “blue widgets”. 3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index. 4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links – this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising – A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a “black listed” site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to. 5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for “web design” keyword search terms. Use professional common sense when gaining links. 6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page. 7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools. 8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are check here always other people out there gunning for your top spot. Keep looking to improve and learn more and don’t sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve. 9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic. 10. Keyword Spamming and Stuffing. If you sell “Blue Widgets” then every page of your site does not need to have “Blue Widgets” in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, “Buy Blue Widgets Australia” or “Buy Blue Widgets Melbourne”. These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items. These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts.
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17 Superstars We'd Love to Recruit for Our Posiziona il tuo sito nei motori di ricerca Team1/20/2024 ™ So youve got that wonderful work-at-home online business up and running. Youve got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just arent coming and your business isnt making as much money as you deserve. How do you turn a struggling online business into a profitable online business? The first thing you have to ask yourself is, How are people hearing about my site? In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? Most search engines show ten results per page, ranked in order, and most users never make it past the first page. That means that if your website is going to be found, it needs to be top 10. But how? How!? Take a look at the title of this article. Thats right. Through search engine optimization. SEO is a simple concept. Use the words that people will probably enter into search engines strategically in the content of your website. This article is using a couple of SEO keywords, like Online Business or Search Engine Optimization, the very subjects people might search for if looking for an article like this. See how easy it is? Two more keywords without interrupting the flow of the article! Using search engine optimization effectively may mean redesigning most of the content on your website. When youre doing that try to keep in mind these Six Commandments of SEO. THOU SHALT KNOW THINE ENEMIES Knowing what keywords to use is the most important part of SEO. This means research. Lots of research. Start off by trying to find your site on various search engines. Chances are you wont, at least not on the first page. Write down the top 10 results you do get. These sites are your competition. Try a few different combinations of search terms. Are there any sites that appear more than once? Check those out. What keywords or phrases are used over and over? What are the titles of pages? What is the content about? What is the web address? These are potential keywords Record them. These will be the basis for your own search engine optimization. THOU SHALT NOT USE KEYWORDS WANTONLY Keywords should be thought of as compliments; the more you give, the less meaning they have. By the same token, not giving enough wont get you noticed. Use them wisely. Find that happy ratio of keywords to normal. A general rule of thumb in search engine optimization is 2.5-4% of your content should be keywords; no more, no less. THOU SHALT MAKE SURE ALL CONTENT IS SENSIBLE Dont fall SEARCH ENGINE OPTIMIZATION into the tempting ONLINE BUSINESS trap of SEARCH ENGINES using keywords randomly SEO in order to increase your search engine rank. Tough to read, wasnt it? Kinda made you want to scream and tear your hair out? Content above keywords. If your articles are so keyword rich that they dont make sense, users wont return and youll lose repeat revenue. All the search engine optimization in the world is useless if your users dont stay on the site long enough to put cash in your pocket. Search engines pick up on this tricks anyway. Besides, its just plain dirty fighting. THOU SHALT VARY KEYWORD USAGE So youve done your research and have a list of 25 keywords you want to use in your site. Each article has a primary keyword or two. Unfortunately, every article on the site is using the same two keywords. What about the other 23? Dont let yourself be tempted by the ease of using the same words over and over. Write articles about all 25 keywords. You spent all that time researching them, now use them! And just because one article is about one keyword doesnt mean you cant use other keywords in the article. Use the non-primary keywords like salt sprinkled over the entire site. THOU SHALT UPDATE Getting that number one search engine rank was hard. It took hours of work, and now that youve reached the pinnacle its time to sit back Servizio SEO Italia and reap the benefits. Right? WRONG! How long do you think that number one ranking will last? You know your competitors got mad when you beat them and are redesigning their sites right now. Right now, I say! Eventually theyll pull ahead of you again, unless you manage to stay ahead in the game. Update your site constantly with new keyword rich content to make sure that youre on the cutting edge and can keep that number one ranking. NEVER FORGET: THOU ART NOT ALONE Search engine optimization can seem like a daunting task at first, and maybe it is. But never forget that there are people out there willing and able to help you; it is, after all, how they make a living. Some writers specialize in SEO and there are websites available that do most of the research grunt work just waiting to hear from you. So no matter how daunting a task it may seem, dont ever give up on search engine optimization. In an internet where everything depends on page hits, your search engine rank can never be too high. ™ Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: “Get me a top-ten ranking at Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them. It is time to separate fact from fiction. Yes, your SEO consultant can get you a top-ten placement at Google. But… -> If the placement is for “dirty brown shoes”, it probably won’t help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term. -> Being number ten might not help much either, depending on the term. People searching for “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to familiarize herself with the options available. -> If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you might skip over it in favor of the next result that reads “Liquid vitamins from the Liquid Vitamin Supplements Store”. -> If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well. I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine. The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors? That’s not an SEO challenge; that’s a math problem: searches x marketshare = visitors Beyond Your SEO Consultant’s Control? I responded with a few factors that override mathematics in the SEO game, including the site’s title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too. Another factor that makes predicting traffic difficult is the abandonment factor how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly. It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results. And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But Migliora il posizionamento del tuo sito there is little you can do about that. What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines. A good ranking at Google and Yahoo is just one measure of your SEO consultant’s success. A more complete evaluation is that he is your partner in building long-term, targeted traffic. ™ Today what everyone assumes that attracting more and more visitors is the easiest way to increase the traffic. Somehow it is true, but a site will be truly popular if it makes the new visitors to come back again and again. It is much easier getting people to visit your site first time than it is getting them to come back. Now the question is what is that thing that gives an impact on someone so that he visit the site again and again? There is no any formula; there are so many things you need to do that can change a first time visitor to a regular visitor. In this article I am giving you some good ways so that visitors just stick to your site and make the visits regularly. Navigation Structure This is the easiest way of getting return visitors to your site. The users can easily get frustrated if they are finding hard to search something on your website. Always use three clicks formula in your site navigation structure so that the visitors get all the required information in just three clicks. The best way to do that is to create a site map. Put a site map on the home page and on the footer of every page. These are very helpful, for both visitors and spiders. If a site contains so many inner pages or internal links then search bars will be more encouraging to the website return visitors. Relevant & Fresh Content Content is foremost and the most important factor of any website to encourage return visitors. Visitors visit the site only for the information not for the attractive designs and animated pictures. The content should be theme based i.e. it is should be relevant to the products or services you are providing. For example, you are selling a product say a manufacturing tool but your site is telling about Britney Spears. Then all your efforts will be bootless and the visitor at once clicks off and visits a competitor. Another way of attracting return visitors is by providing fresh and updated content. People always want time-to-time information that is frequently updated. Ezine Publishing Writing and publishing articles will make you in touch with your visitors constantly and it often goes a long way towards establishing your site a regular stop for many visitors. If there are a lot of new articles to read each time, then you’ll probably find a new visitor coming back several times more to collect the new information. Adding a “What’s new today” page of some sort to inform your regular visitors about recent developments, will constantly encourage your return visitors. But make sure that you have things in adequate amount to report on it. Create a Forum This is the most powerful and practical tool in bringing huge success. There may be many sites contain good content but the main reason who kept the return visitors coming back again and again, is the discussion forms. You can create many specific forums for each category discussed on your site. If you have a discussion board then most of the people will come just to see what other people have posted on your site. Whats new going on? What kind of website problems are people dealing with? And the best part about the discussion forums is no requirement of any special software to visit the forums. Just focus Servizio SEO Profesisionale on creating discussion boards on your site and see the magic. They will really increase the rate of return visitors. Start Monthly Raffles Its a very interesting tool to encourage return visitors. You can fascinate visitors by giving something valuable for free every month by starting some offers and competitions. But make sure that the prize is worth winning and affordable for you also. This will also prove to be good and will increase the hits on your site. Newsletters are also Helpful Newsletters are basically simple announcements that let others know about the new arrivals, the changes you have made on your site. They will keep you in touch with the visitors. Always keep your newsletters interesting by giving some fascinating styles-from a simple, one color piece to multi color format. You can also put some add-on like graphic designs, pictures, photographs etc. But this will depend all on your budget. And if you will able to get your visitors to subscribe to your newsletters then you can e-mail your newsletters to them and the newsletters will work as a reminder of your site. This will help a lot in returning the visitors. Just keep in mind that more attractive is the newsletter, more interest it will attract that will lead to the increase in numbers of return visitors. Go for any way! Just keep in mind that your goal is to increase number of return visitors. But firstly focus on the actual content of your site then opt any of the other tips. |
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